Gross sales volume represents the value of subscriptions and other products sold.
Net sales are represented:
• As regards subscription sales, by the amounts paid by magazine publishers, with sales being generated by the company in its capacity as a press agent. Sales thus actually correspond to a gross margin, since the cost of magazines sold is deducted from the amount of sales recorded,
• As regards other products sold, by sales revenue.
Gross sales volume is reported before any discount or cancellation. Therefore it represents the most stable and standard indicator of the Group's performances.
Gross sales volume from continuing operations increased by 7.9% to € 278 820 thousand in 2009, compared with € 258 411 thousand in 2008.
Gross sales volume can be broken down as follows.
By geographic region
(€ thousands)
2009
2008 restated *
ADLPartner France
271 195
251 549
ADLPartner Hispania
7 625
6 862
TOTAL
278 820
258 411
By product offering
-
(€ thousands)
2009
2008 restated *
Open-ended subscriptions
175 449
157 887
Fixed-term subscriptions
61 481
61 471
Books-articles-audio-video
38 564
35 705
Others
3 326
3 348
TOTAL
278 820
258 411
* The German subsidiary Abo Service International and OFUP's network business were recorded under discontinued operations or operations held for disposal in 2009. The results at December 31, 2009 are therefore compared with the restated figures for the same period of 2008.
