Gross sales volume represents the value of subscriptions and other products sold, while net sales (which are determined on the basis of the relevant professional status for subscription sales) only include the amount of the compensation paid by magazine publishers. With subscription sales, net sales thus actually correspond to a gross margin, since the cost of magazines sold is deducted from the amount of sales recorded, whereas with other products sold, they correspond to net sales in the usual sense of the term. Gross sales volume is understood before any discount or cancellation.
That is why it represents the most stable and homogeneous indicator of the Group’s business.
Gross sales volume totaled 245,888,000 euros in 2007, compared with 234,851,000 euros in 2006.
Gross sales volume can be broken down as follows.
By geographical region
Thousand of euros
2007
2006 restated*
France
218,364
206,710
Abo Service International
19,838
21,376
ADLPartner Hispania
6,939
6,007
ADLPartner Brésil
747
758
International
27,524
28,140
TOTAL
245,888
234,851
-
-
By product offering
Thousand of euros
2007
2006 restated*
Open-ended subscriptions
154,022
144,392
Fixed-term subscriptions
54,166
55,874
Books-items-audio-video
30,506
29,901
Other lines
7,194
4,683
TOTAL
245,888
234,851
* The British and Swiss subsidiaries have been recorded under discontinued operations or operations currently being sold off. The figures at 31 December 2007 are therefore compared with the restated figures for 2006.
