Gross sales volume represents the value of subscriptions and other products sold.
Net sales are represented:
• As regards subscription sales, by the amounts paid by magazine publishers, with sales being generated by the company in its capacity as a press agent. Sales thus actually correspond to a gross margin, since the cost of magazines sold is deducted from the amount of sales recorded,
• As regards other products sold, by sales revenue
Gross sales volume is reported before any discount or cancellation. Therefore it represents the most stable and standard indicator of the Group's performances.
Gross sales volume from continuing operations increased by 1.9% to € 284 172 thousand in 2010, compared with € 278 820 thousand in 2009.
