ADLPartner transposes its database management strategy in Europe and has a selective approach to loyalty markets according to the potential of existing partners; it also adapts its products and marketing initiatives to market habits and consumer reaction.
Rationalization of international activities was completed with the sale of residual portfolio of magazine subscriptions in Germany later in 2010.
The changes have resulted in a sharp reduction of international operations. Activities are now concentrated in Spain, where ADLPartner focuses on the development of partnerships and the ramp-up of marketing solutions services, including database reactivation services.
