ADLPartner's development comes within a medium and long-term outlook, based on structurally sound fundamentals and significant financial resources. The Company puts the emphasis on improving the attractiveness of its offering and segmenting approaches to boost sales. Focusing on these two areas should enable the Company to consolidate positions in France and strengthen it potential in international markets by favoring business profitability.
Perfecting offer attractiveness
ADLPartner initiates developments aimed at adapting its sales techniques to new technologies. The Group is particularly active by maintaining unrelenting efforts in marketing innovation reflected in continuous changes in offerings, while at the same time researching and testing opportunities to draw value from its expertise in new channels, with new customers and new products.
Strengthened marketing techniques
In order to cope with the new challenges and remain at the state of the art of expertise, ADLPartner perfects its techniques to increase the growth potential of its operations. In addition to marketing activities carried out as mail shots and discount inserts, the Company has been stepping up telemarketing and new media prospection over the past few years, and prepares new marketing mixes as well as new customer and prospective customer approach techniques.
ADLPartner is thus increasingly active in online channels (Internet, phone, not forgetting social networks). In these major areas of future expansion, the Group asserts its e-mail address recruitment methods, in particular through the organization of raffles; at the same time, it encourages the roll out of online sales, both on special purpose partner websites stimulated by the Group and its own websites ("france-abonnements.fr", "plusdemags.com" and "onekiosk.com").
Other steps are being gradually implemented, such as growing roll out of marketing solution offerings (e-data), which enhance the performance of relationship-building programs by collecting high added value knowledge of customer profiles.
Consolidation of business positions in France and targeted international expansion
In France, ADLPartner intends to confirm its business dynamics by capitalizing on continuous improvement of its offering, growing diversification of distribution channels and the development and extension of existing partnerships. This policy comes hand in hand with the development and further qualification of the Company's own database.
In international markets, ADLPartner rationalizes its development in the most profitable markets.
